Smart Bussiness Intelligence berbasis Visualisasi Data dan Artificial Intelligence untuk Transformasi Digital UMKM
Keywords:
Artificial Intelligence, Dashboard, Predictive Analytics, Smart Business Intelligence, UMKM, Visualisasi DataAbstract
Penelitian ini bertujuan untuk mengimplementasikan Smart Business Intelligence dalam proses analisis penjualan dan transformasi digital UMKM melalui integrasi visualisasi data dan Artificial Intelligence. Penelitian dilatarbelakangi oleh masih rendahnya pemanfaatan data bisnis pada sebagian besar UMKM sehingga proses pengambilan keputusan masih dilakukan secara manual dan berbasis intuisi. Kondisi tersebut menyebabkan pelaku usaha mengalami kesulitan dalam memahami pola penjualan, perilaku pelanggan, efektivitas promosi, serta prediksi permintaan pasar. Penelitian ini menggunakan pendekatan mixed method dengan metode CRISP-DM (Cross Industry Standard Process for Data Mining) yang meliputi tahapan Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, dan Deployment. Proses pengolahan data dilakukan menggunakan metode ETL (Extract, Transform, Load) untuk memastikan data transaksi penjualan, pelanggan, dan aktivitas digital terstruktur dan siap dianalisis. Implementasi sistem dilakukan menggunakan dashboard Business Intelligence berbasis Tableau dan Power BI yang diintegrasikan dengan Artificial Intelligence untuk predictive analytics dan customer analytics. Hasil penelitian menunjukkan bahwa implementasi Smart Business Intelligence mampu membantu UMKM memahami tren penjualan, segmentasi pelanggan, pola transaksi, dan efektivitas promosi digital secara lebih cepat dan informatif. Sistem predictive analytics mampu membantu prediksi permintaan pasar sehingga pengelolaan stok dan strategi produksi menjadi lebih efektif. Selain itu, customer analytics membantu meningkatkan efektivitas pemasaran melalui segmentasi pelanggan dan promosi berbasis data. Dashboard visualisasi yang dihasilkan mampu menyajikan informasi bisnis secara interaktif sehingga mendukung proses pengambilan keputusan berbasis data dan transformasi digital UMKM secara lebih adaptif dan modern.
References
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