Integrating Geo-Spatial Intelligence and Digital Marketing Ecosystems for Sustainable Salt-Based Agro-Edu-Tourism in Madura Island
Keywords:
Agro-edu-tourism, digital marketing, Geo-spatial Intelligence, madura island, Sustainable TourismAbstract
Pulau Madura memiliki potensi besar dalam produksi garam tradisional yang dapat dikembangkan menjadi kawasan agro-edu-wisata berkelanjutan. Namun, tantangan dalam pemasaran, aksesibilitas informasi geografis, dan keterbatasan strategi digital menghambat pengembangan optimal sektor ini. Penelitian ini bertujuan mengintegrasikan geo-spatial intelligence dengan ekosistem digital marketing untuk mendukung pengembangan agro-edu-tourism berbasis garam di Pulau Madura. Metode penelitian menggunakan pendekatan mixed-method dengan analisis geospasial menggunakan Geographic Information System (GIS) dan machine learning untuk pemetaan zona potensial wisata, serta analisis digital marketing ecosystem melalui social media analytics dan consumer behavior analysis. Hasil penelitian menunjukkan bahwa integrasi geo-spatial intelligence dapat mengidentifikasi 15 zona potensial agro-edu-tourism garam dengan akurasi 87,3%, sementara strategi digital marketing ecosystem meningkatkan engagement rate sebesar 65,3% dan conversion rate 42,7%. Implementasi framework terintegrasi ini berkontribusi pada pengembangan sustainable tourism di Madura dengan meningkatkan visibilitas produk lokal, aksesibilitas informasi geografis bagi wisatawan, dan pemberdayaan ekonomi masyarakat petani garam.
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