DOI:
https://doi.org/10.30742/PENITI-BANGSA.v2i22024.177Keywords:
Catering, MSMEs, WebsiteAbstract
Micro, Small and Medium Enterprises (MSMEs) have an important role in the regional economy by creating jobs and encouraging innovation. However, they often experience difficulties in promoting their products and services to the public, thereby hampering the potential for business growth. One example is a catering business owner, namely Rangga, who faces challenges in expanding his market reach and increasing his business potential because they still rely on manual promotions such as word of mouth marketing. In overcoming these challenges, creating a promotional website using the WordPress platform is the right solution. With this website, MSMEs like Rangga can increase their online presence, increase the number of customers and business profits. Not only that, this online presence also makes it easier for customers to place orders online, thereby speeding up the transaction process. This catering business promotion website has been successfully created and implemented. Through the web address provided, users can access complete information regarding menus, prices, and customer testimonials from catering services.
References
DAFTAR PUSTAKA
Amartha, T. B. (2024, Maret 3). pengertian-umkm-jenis-fungsi-dan-cara-mendaftar. Retrieved from www.amartha.com: https://www.amartha.com/blog/work-smart/pengertian-umkm-jenis-fungsi-dan-cara-mendaftar/
ginee. (2022, May 18). contoh-ukm-di-bidang-kuliner. Retrieved from ginee.com: https://ginee.com/id/insights/contoh-ukm-di-bidang-kuliner/
Kwartawati, N. N. (2022, Agustus 25). Jenis-jenis Pemasaran Online dan Manfaatnya bagi Bisnis. Retrieved from Stikestelogorejo: https://www.stikestelogorejo.ac.id/2023/08/25/jenis-jenis-pemasaran-online-dan-manfaatnya-bagi-bisnis/#:~:text=Pengertian%20Pemasaran%20Online,barang%20maupun%20layanan%2C%20melalui%20internet
Putri, V. K. (2023, January 31). Media Promosi: Definisi dan Jenis-jenisnya. Retrieved from Kompas.com: https://www.kompas.com/skola/read/2023/01/31/110000969/media-promosi--definisi-dan-jenis-jenisnya#:~:text=Definisi%20dari%20media%20promosi%20adalah,memperkenalkan%20produk%20kepada%20target%20konsumen
Silmi Nurul Utami, S. G. (2021, April 19). UMKM: Pengertian, Tujuan, Karanteristik, Jenis, dan Contohnya. Retrieved from www.kompas.com: https://www.kompas.com/skola/read/2021/04/19/100000869/umkm--pengertian-tujuan-karanteristik-jenis-dan-contohnya#:~:text=Usaha%20kuliner%20adalah%20UMKM%20yang,kaki%2C%20topi%2C%20hingga%20aksesoris.
Sofyan. (2023). Peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Kesejahteraan Perekonomian Negara dan Masyarakat. Jurnal Akuntan Publik. Jurnal Akuntan Publik, 01-08. https://doi.org/10.59581/jap-widyakarya.v1i1.832
Xendit. (2021, Oktober 8). Strategi Pemasaran Online. Retrieved from Xendit.co: https://www.xendit.co/id/blog/3-macam-strategi-pemasaran-produk-secara-online-yang-paling-populer/#:~:text=Strategi%20pemasaran%20online%20adalah%20upaya,yakni%20sekitar%20137%20juta%20orang
Downloads
Published
Issue
Section
Categories
License
Copyright (c) 2024 PENITI BANGSA (Pemanfaatan Ilmu Pengetahuan dan Teknologi bagi Masyarakat)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
PENITI BANGSA (Pemanfaatan Ilmu Pengetahuan dan Teknologi Bagi Masyarakat) uses a CC-BY-SA or equivalent license optimal license for the publication, distribution, use, and reuse of scholarly works. This license permits anyone to compose, repair, and make derivative creations even for commercial purposes, as long as appropriate credit and proper acknowledgment to the original publication from PENITI BANGSA (Pemanfaatan Ilmu Pengetahuan dan Teknologi Bagi Masyarakat) is made to allow users to trace back to the original manuscript and author. Readers are also granted full access to read and download the published manuscripts, reprint, and distribute the manuscript in any medium or format.