DOI:
https://doi.org/10.30742/d337j914Keywords:
Institutional Identity, Profile Video, Digital Communication, Digital Storytelling, Community ServiceAbstract
Al Uswah Banyuwangi Foundation requires a representative and professional institutional identity to communicate its vision and flagship programs to stakeholders in the digital era. This community service program aimed to produce a concise institutional profile video through a collaborative process with the partner institution. The implementation method employed a participatory approach consisting of (1) needs identification through observation and interviews, (2) scriptwriting and storyboard development, (3) video production and editing, and (4) content validation with the partner. The main output was a draft institutional profile video, approximately 3 minutes long, that included the institution’s history, vision and mission, flagship activities, and testimonials, accompanied by documentation of the production process and improved partner understanding of digital communication strategies. The activity demonstrated that digital storytelling developed collaboratively with partners is an effective instrument for strengthening institutional identity and supporting sustainable promotion through digital channels.
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